The Bata Group is the first global company dedicated to the production and marketing of footwear. Founded in 1894 by Tomas Bata, it now operates in over 100 countries worldwide. Today, it has a network of around 5,000 stores, which serve more than a million customers each day. In Italy, Bata leads the footwear market. It is present all across the country, with a sales network consisting of over 300 shops, which includes direct and franchise. In addition to footwear for men, women, children and sports, Bata also sells clothing, bags and accessories.