General Store Outdoor is a concept where you can find international brands such as NAPAPIJRI, NEW BALANCE and MCS.
Napapijri is the famous brand that was founded in 1987 and represents outdoor clothing by combining innovative materials and particular attention to style. The brand is represented by the Norwegian flag which symbolizes on one side the northernmost European country, and on the other the birthplace of some of the greatest explorers of the 20th century to whom the collections are inspired and pay homage.
New Balance is a historic sports footwear and clothing company, born in Boston as a manufacturer of orthotics. It has established itself in the global market thanks to its technical innovations and its philosophy of quality and integrity, without resorting to famous testimonials. For over a century, New Balance has offered high-quality products, suitable for all athlete needs.
MCS is a clothing and accessories brand that was born as Marlboro Country Store and is inspired by the American West. Over time, the brand changed its name and was enriched with Italian design, becoming famous for its “Rider” symbol. MCS offers a complete and varied collection, sold worldwide with different partners. MCS’s mission is to convey authentic emotion through its style.